Wellness washing- What is it and is your organisation doing it?
Wellness washing, also known as “greenwashing” or “healthwashing,” refers to the practice of making false or misleading claims about the health benefits of a product or service in order to appeal to consumers’ growing interest in wellness and healthy living. In the United Kingdom, wellness washing has become a growing concern as more and more companies look to capitalize on the trend by making false or misleading claims about their products or services.
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